Article - The Foundation Of Killer Sales Copy

Articles Archive

Articles Index

The Foundation Of Killer Sales Copy
by Maggie Lietz - Copyright © 2005

No matter where you go or who the source might be, the advice is still the same. You can't make a sale without benefit of *killer* content (otherwise known as sales copy).

Unfortunately, for most individuals, meeting this criteria is much easier said than done. After all, not everyone is blessed with the ability to write well, let alone establish content that's geared toward advertising genius.

So... if the only way to guarantee sales is to use killer copy, and you don't happen to possess that level of writing ability, what alternative does the average webmaster have?

The obvious choice, of course, is to simply hire a professional copywriter. Needless to say, we're talking major expense here so let's just forget that one. And assuming you don't have some close friend or family member that writes for a living and is willing to donate their expertise to you free of charge, two choices remain.

Find some way of writing the sales copy yourself.
Don't even worry about it and let the chips (or potential buyers) fall where they may.

Since the latter choice is totally unacceptable, let's roll up our sleeves and see what it takes to transform a non-writer into the necessary advertising genius.

The first priority is to swipe good copy.

And before you ask, no one's suggesting you go out and steal someone else's hard word. At best, it's immoral to do so, at worse, it's downright illegal.

Instead, the word "swipe" refers to developing a file that contains each and every piece of quality sales copy you happen to find.

Every copywriter worth their salt has a swipe file, a folder (or folders) stuffed with headlines, sales copy examples, and advertising ideas in general. Then, when it comes time to write something, they merely breeze through the material and pull out what works best for a particular ad campaign.

Naturally, the more information contained in your swipe file, the easier the chore of putting together the entire sales content. So now the question is, where do you begin?

Start by checking out websites owned by top Internet marketers, more specifically, the pages where they're promoting a specific product. Pay close attention to how they present their sales copy, how they skillfully lead the viewer to the order button.

If you run across a headline or an ad in a newspaper or magazine that not only grabs your attention but compels you to make a purchase as well, make certain you add it to your swipe file.

Once you've collected a good assortment, take a closer look at what prompted you to add them to your file in the first place. Regardless of whether it was the headline, the copy in general, or the basic format, see if you can determine exactly why it was so effective.

Choose the methods that made the most impact and then use those same techniques in your own sales content. Keep in mind, most successful (and high-priced) copywriters didn't start out creating genius ad campaigns and neither will you.

The only way to learn how to write well is to write and then write some more. If you start by using material taken directly from your swipe file, practice re-writing it to suit your own product or service, you'll eventually reach the point where you can simply create original content on your own.

And since the ultimate content you create will have been based on proven, professional methods, your own writing skill will not only excel but continue to improve as time goes on.

Keep in mind, however, that if you skip this crucial "practice writing" method, there's not much chance you're ever going to have the ability to create killer sales copy. Practice, practice, practice... write, write, and then write some more.

If you're not willing to invest hard work and effort, you're not really serious about succeeding online. Let's face it. It's a very simple equation. Top Internet marketers are successful because they worked hard at it, not because it got handed to them on a silver platter.

So follow their lead and establish a commitment to do it right by investing whatever time and energy is necessary to get from Point A to Point B. The end result will be well worth the effort.

For more detailed information about this topic, make certain you grab a copy of the free distribution ebook entitled "Learn How To Write Killer Sales Copy" at http://www.ebookhelper.com/FreeEbooks.html.

Maggie Lietz
eBookHelper.com

ABOUT THE AUTHOR
Maggie Lietz specializes in writing, creating, and publishing ebooks. Plenty of valuable information about ebooks, online business, and Internet marketing is available on her website at http://www.ebookhelper.com. Professional services include website and graphic design, copywriting, and ebook cover images.

Feel free to use the above article in its entirety. All I ask is that you include my "About the Author" resource box. Thanks. Maggie Lietz

Copy and Paste The Above Article

HTML Version:

The Foundation Of Killer Sales Copy 
by Maggie Lietz - Copyright © 2005 
 
No matter where you go or who the source might be, the advice is still the same. You can't make a sale without benefit of *killer* content (otherwise known as sales copy). 
 
Unfortunately, for most individuals, meeting this criteria is
much easier said than done. After all, not everyone is blessed
with the ability to write well, let alone establish content
that's geared toward advertising genius. 
 
So... if the only way to guarantee sales is to use killer copy,
and you don't happen to possess that level of writing ability,
what alternative does the average webmaster have? 
 
The obvious choice, of course, is to simply hire a professional
copywriter. Needless to say, we're talking major expense here
so let's just forget that one. And assuming you don't have some
close friend or family member that writes for a living and is
willing to donate their expertise to you free of charge, two
choices remain.

<ol>
<li>Find some way of writing the sales copy yourself. 
 
<li>Don't even worry about it and let the chips (or potential
buyers) fall where they may. 
</ol>

Since the latter choice is totally unacceptable, let's roll up
our sleeves and see what it takes to transform a non-writer
into the necessary advertising genius. 
 
The first priority is to swipe good copy. 
 
And before you ask, no one's suggesting you go out and steal
someone else's hard word. At best, it's immoral to do so, at
worse, it's downright illegal. 
 
Instead, the word "swipe" refers to developing a file that
contains each and every piece of quality sales copy you happen
to find. 
 
Every copywriter worth their salt has a swipe file, a folder
(or folders) stuffed with headlines, sales copy examples, and
advertising ideas in general. Then, when it comes time to
write something, they merely breeze through the material and
pull out what works best for a particular ad campaign. 
 
Naturally, the more information contained in your swipe file,
the easier the chore of putting together the entire sales
content. So now the question is, where do you begin? 
 
Start by checking out websites owned by top Internet marketers, more specifically, the pages where they're promoting a specific
product. Pay close attention to how they present their sales copy, how they skillfully lead the viewer to the order button. 
 
If you run across a headline or an ad in a newspaper or magazine
that not only grabs your attention but compels you to make a
purchase as well, make certain you add it to your swipe file. 
 
Once you've collected a good assortment, take a closer look at
what prompted you to add them to your file in the first place.
Regardless of whether it was the headline, the copy in general,
or the basic format, see if you can determine exactly why it
was so effective. 
 
Choose the methods that made the most impact and then use
those same techniques in your own sales content. Keep in mind,
most successful (and high-priced) copywriters didn't start out
creating genius ad campaigns and neither will you. 
 
The only way to learn how to write well is to write and then
write some more. If you start by using material taken directly
from your swipe file, practice re-writing it to suit your own
product or service, you'll eventually reach the point where you
can simply create original content on your own. 
 
And since the ultimate content you create will have been based
on proven, professional methods, your own writing skill will not
only excel but continue to improve as time goes on. 
 
Keep in mind, however, that if you skip this crucial "practice
writing" method, there's not much chance you're ever going to
have the ability to create killer sales copy. Practice,
practice, practice... write, write, and then write some more. 
 
If you're not willing to invest hard work and effort, you're not
really serious about succeeding online. Let's face it. It's a
very simple equation. Top Internet marketers are successful because
they worked hard at it, not because it got handed to them on a
silver platter. 
 
So follow their lead and establish a commitment to do it right
by investing whatever time and energy is necessary to get from
Point A to Point B. The end result will be well worth the effort. 
 
For more detailed information about this topic, make certain you grab a copy of the free distribution ebook entitled "Learn How To Write Killer Sales Copy" at <a href="http://www.ebookhelper.com/FreeEbooks.html#killercopy">http://www.ebookhelper.com/FreeEbooks.html</a>. 
 
Maggie Lietz 
eBookHelper.com 
 
<hr>
ABOUT THE AUTHOR 
Maggie Lietz specializes in writing, creating, and publishing ebooks. Plenty of valuable information about ebooks, online business, and Internet marketing is available on her website at <a target="_blank" href="http://www.ebookhelper.com">http://www.ebookhelper.com</a>. Professional services include website and graphic design, copywriting, and ebook cover images. 
 
Feel free to use the above article in its entirety. All I ask is that you include my "About the Author" resource box. Thanks. Maggie Lietz

Text Version:

The Foundation Of Killer Sales Copy
by Maggie Lietz - Copyright © 2005

No matter where you go or who the source might be, the advice is still the same. You can't make a sale without benefit of *killer* content (otherwise known as sales copy).

Unfortunately, for most individuals, meeting this criteria is much easier said than done. After all, not everyone is blessed with the ability to write well, let alone establish content that's geared toward advertising genius.

So... if the only way to guarantee sales is to use killer copy, and you don't happen to possess that level of writing ability, what alternative does the average webmaster have?

The obvious choice, of course, is to simply hire a professional copywriter. Needless to say, we're talking major expense here so let's just forget that one. And assuming you don't have some close friend or family member that writes for a living and is willing to donate their expertise to you free of charge, two choices remain.

Find some way of writing the sales copy yourself.

Don't even worry about it and let the chips (or
    potential buyers) fall where they may.

Since the latter choice is totally unacceptable, let's roll up our sleeves and see what it takes to transform a non-writer into the necessary advertising genius.

The first priority is to swipe good copy.

And before you ask, no one's suggesting you go out and steal someone else's hard word. At best, it's immoral to do so, at worse, it's downright illegal.

Instead, the word "swipe" refers to developing a file that contains each and every piece of quality sales copy you happen to find.

Every copywriter worth their salt has a swipe file, a folder (or folders) stuffed with headlines, sales copy examples, and advertising ideas in general. Then, when it comes time to write something, they merely breeze through the material and pull out what works best for a particular ad campaign.

Naturally, the more information contained in your swipe file, the easier the chore of putting together the entire sales content. So now the question is, where do you begin?

Start by checking out websites owned by top Internet marketers, more specifically, the pages where they're promoting a specific product. Pay close attention to how they present their sales copy, how they skillfully lead the viewer to the order button.

If you run across a headline or an ad in a newspaper or magazine that not only grabs your attention but compels you to make a purchase as well, make certain you add it to your swipe file.

Once you've collected a good assortment, take a closer look at what prompted you to add them to your file in the first place. Regardless of whether it was the headline, the copy in general, or the basic format, see if you can determine exactly why it was so effective.

Choose the methods that made the most impact and then use those same techniques in your own sales content. Keep in mind, most successful (and high-priced) copywriters didn't start out creating genius ad campaigns and neither will you.

The only way to learn how to write well is to write and then write some more. If you start by using material taken directly from your swipe file, practice re-writing it to suit your own product or service, you'll eventually reach the point where you can simply create original content on your own.

And since the ultimate content you create will have been based on proven, professional methods, your own writing skill will not only excel but continue to improve as time goes on.

Keep in mind, however, that if you skip this crucial "practice writing" method, there's not much chance you're ever going to have the ability to create killer sales copy. Practice, practice, practice... write, write, and then write some more.

If you're not willing to invest hard work and effort, you're not really serious about succeeding online. Let's face it. It's a very simple equation. Top Internet marketers are successful because they worked hard at it, not because it got handed to them on a silver platter.

So follow their lead and establish a commitment to do it right by investing whatever time and energy is necessary to get from Point A to Point B. The end result will be well worth the effort.

For more detailed information about this topic, make certain you grab a copy of the free distribution ebook entitled "Learn How To Write Killer Sales Copy" at http://www.ebookhelper.com/FreeEbooks.html.

Maggie Lietz
eBookHelper.com

-------------------
ABOUT THE AUTHOR
Maggie Lietz specializes in writing, creating, and publishing ebooks. Plenty of valuable information about ebooks, online business, and Internet marketing is available on her website at http://www.ebookhelper.com. Professional services include website and graphic design, copywriting, and ebook cover images.

Feel free to use the above article in its entirety. All I ask is that you include my "About the Author" resource box. Thanks. Maggie Lietz

Articles Index

HOME PAGE

CREATE EBOOKS

WEBSITE DESIGN

GHOSTWRITER

3D COVER DESIGN

CORNER PEEL ADS

FREE EBOOKS

REPRINT RIGHTS

ARTICLES

WEB RESOURCES

ONLINE TOOLS

SITE MAP

SUPPORT HELP

CONTACT

FREE
Download Now
More Info

FREE Ebooks!
Distribute them "as is" or customize them with your own URL and information!
More Info

Quality Product
Reprint Rights
1/2 OFF Prices!

Building Your Own Adsense Fortune
Retail Price - $97
VIP Bonus Price
$17.00
Includes MASTER
Reprint Rights!

More Info
Other Specials

More Info

More Info

More Info

Create SECURE encrypted PayPal buttons right from your desktop! Quality software that provides SO much convenience you'll wonder how you ever got by without it.

Special VIP Discount!

Click here for more info