I'm sure you're heard it all before...
"The gold is in the list." "You can't make money without a mailing list." "The only way to succeed online is to develop a mailing list."
Ok. We get it. Having a mailing list is the ultimate asset for achieving any online financial success. But is it really enough to just have a mailing list? Isn't it more important what you actually DO with that list of names and email addresses?
The answer is a resounding "YES". And the best method for cultivating those subscribers is with an autoresponder.
With a mailing list, you're simply gathering names and email addresses. With an autoresponder, you're systematically providing valuable information that subscribers find useful. And of course, meticulously woven within that content is a subtle (or not so subtle) sales pitch.
Unfortunately, most people aren't using an autoresponder. They merely slap a signup form onto their website and offer some kind of bonus in exchange for a person's name and email address. Great. That gives you the opportunity to develop a list, but exactly what quality of list are you really getting?
The truth is, for all the effort it takes to accumulate an extensive mailing list, the majority of those lists don't really convert to actual sales. And without that conversion, the mailing list is pretty much useless.
Unless, of course, you actually enjoy sending messages off into cyberspace to a bunch of uninterested individuals who might never buy anything. And in most likelihood, don't even read your emails.
The alternative is to use an autoresponder, not just to follow up with subscribers but to get them on your lists in the first place. So you've got the best of both worlds. A means to snag subscribers and a means to automatically "pitch" your agenda.
It's such a simple concept. You write a series of messages and they all get sent automatically at timed intervals you establish. Pretty great. You set something up once and it continues to work on your behalf for months or even years to come.
Sounds easy enough. But you could still wind up with messages that are being sent to people who will never purchase anything. Ever.
So the real question is, how do you use autoresponders properly to gain highly productive and effective mailing lists?
Glad you asked...
As powerful as an autoresponder is, it still comes down to what you do with it. And what you do with it should be based entirely on two things. One, the individuals you're trying to reach. And two, the purchase you want them to make.
If you don't aleady know who your target audience is, spend whatever time it takes to find out. In other words, zero in on what you're trying to sell them and make absolutely certain you're isolating the people who really want it.
Next, you need to make absolutely certain you're feeding them information about whatever it is they're wanting to buy. That way, every person who signs up for your mailing list is pre-approved for whatever you're selling.
Now when you send them messages, you can be very specific. First, knowing that's the reason they signed up ("I really want to know all about widgets before I buy one."). Second, knowing the information you send is exactly what they need in order to make their purchase decision.
Should you spend a good deal of time and effort building a solid mailing list? Absolutely. Should you use an autoresponder to achieve that goal? Without a doubt. It's the best way to develop a mailing list that will result in financial gain.
If you're already using an autoresponder, go back and evaluate whether or not you're truly using it to your best financial advantage. And a good place to start is separating your existing list or lists into more targeted and focused groups.
For example, subscribers who have already purchased something should be entirely separate from those who haven't. That way you can talk to each group on an entirely different level. Encouraging the buyers to spend even more money and convincing the non-buyers to get on board.
Regardless of what some might suggest, it's not about the size of the list. It's about results. And in order to get the best possible results, you need smaller, more focused lists.
Naturally, if you had to follow up with numerous small lists, it would constitute a lot more work. Assuming you were trying to do it manually. But that's the incredible benefit of an autoresponder. You pre-set series of messages based on what subscibers of any given list want and need.
Once you've got everything set up, an autoresponder is on auto-pilot. Working for you day and night, gathering new list members, constantly providing subscribers with targeted information and resources.
Think about it. Which would you rather own bragging rights to? One great big generic mailing list or a system that practically guarantees results each and every time you use it?
It's definitely a no-brainer. So if you're one of those people who still hasn't come around to using the power of an autoresponder, you definitely need to start right away.
Believe me. That's one decision you'll never regret!
Feel free to use the above article in its entirety. All I ask is that you include my "About the Author" resource box. Thanks. Maggie Lietz
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