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How To Get The Maximum Benefit From Safelists

by Maggie Lietz - Copyright 2005

If you've been on the Internet for any time at all, you're probably already familiar with the term "safe list". It refers to any mailing list where the names and email addresses have been added with the viewer's expressed permission.

Of course, it's not uncommon for individuals to forget what lists they've willingly joined. In those instances, it's still possible for them to accuse you of "spamming" - even though they HAVE in fact agreed at some point to receive messages from you.

With safelists, you don't generally have that problem....

For one thing, people who join safelists most often use them on a regular and ongoing basis (not the kind of scenario that warrants forgetfulness on the part of the signee).

Two, messages sent through safelist systems usually carry a clear and concise opt-in clause. For example, "You are receiving this message because you are a member of Such-And-Such-Safelist" or "This email is being sent because you have opted to receive messages from Such-And-Such-Safelist members..."

When it comes to choosing a safelist, the majority of viewers start with those that are free to join. And although the price is certainly right, it's not necessarily the best way to go.

Most of the members on a free list have a tendency to be more concerned about having their own ad viewed than reading those sent by other members of the list.

Adversely, viewers who are willing to pay for safelist membership are much more likely to be serious minded when it comes to Internet marketing. That means you would have a much better shot at paid members considering your offers than free members.

Also, free members only get to send out messages to other free members. That's because safelist owners are well aware that the paid members are a more valuable asset. In order to send messages to those individuals, you'll need to upgrade your own membership to paid status.

That same type of thinking also applies to quantity. Although you would assume sending messages to 5,000 members would be more productive than only 500, that's not always the case.

Overall, it depends on the quality of the safelist members. Are they online marketers and business owners who take email marketing seriously? Or are the members of the list primarily freebie seekers who find it easier to simply slap an ad into an online form and click "send"?

Joining a safelist with thousands (or even tens of thousands) of members means only one thing. You're going to receive thousands and thousands of messages - possibly each and every day. And so will every other member of the list.

Rather than attempt to handle that volume of email, members will simply use a "throw-away" email address. Or, they'll arrange for all the messages to go straight to the trash bin.

Either way, you can bet the majority of members won't be reading your messages. Of course, even members of smaller safelists will pick and choose what messages they read and which ones get trashed. But at least it won't be due to the sheer volume of messages they're bombarded with.

Now. Assuming you've chosen wisely - that you belong to safelists with serious-minded members - your next concern should be the kind of messages you send.

If you simply blast out the typical hyped-up "buy me now" messages, your safelist marketing campaign will fail miserably. Just like the number of members, the messages you send should be based on quality rather than quantity.

The best approach is to use a two-step system. First, offer something free, something valuable in return for the person's name and email address. Then, once you have them on your OWN private mailing list, you can concentrate on actually selling products or services.

With regard to the message itself, start with an intriguing subject line. Something like "Seven Secrets Every Marketer Should Know, "Tips On Creating The Perfect Website", or "Five Surefire Methods To Increase Traffic".

As you can see, they all have one thing in common... some form of valuable information is being offered. Beyond that, it's simply a matter of encouraging the viewer to read on, a process that should ultimately lead them to your website and/or sign-up form.

Last but not least, it's important that you're able to comfortably manage all of the safelists you join.

Start by organizing whatever valuable items you'll be giving away (report, ecourse, ebook). Next, create several different and compelling messages.

Once you've got everything ready, make up a schedule for when and how those messages will be sent. If you take some extra time to plan the entire system ahead of time, all you'll need to do is keep repeating that same process week after week.

In a nutshell, here's a quick rundown of the entire safelist process.

  1. choose safelists for quality rather than member quantity
  2. create a subject line that invokes interest
  3. don't use your list messages to "hard sell"
  4. give the reader something valuable for free
  5. capture their name and email address for future contact
  6. send to each safelist on specific alternating days of week
  7. rotate different ads to each safelist on a weekly basis

Always remember... your purpose should never be to force ads on thousands of safelist members. Instead, safelists need to be used like any other email marketing campaign. That is, to develop solid relationships that will ultimately lead to ongoing sales.

For more detailed information about all the safelist topics mentioned here - make certain you grab a copy of the free distribution ebook entitled "How To Use Safelists Effectively" (you can also pay to have one customized with your own promotional information) http://www.ebookhelper.com/FreeEbooks.html.

Maggie Lietz
eBookHelper.com


ABOUT THE AUTHOR
Maggie Lietz specializes in writing, creating, and publishing ebooks. Plenty of valuable information about ebooks, online business, and Internet marketing is available on her website at http://www.ebookhelper.com. Professional services include website and graphic design, copywriting, and ebook cover images.

Feel free to use the above article in its entirety. All I ask is that you include my "About the Author" resource box. Thanks. Maggie Lietz

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